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Vasanti Cosmetics – A Cultural Mosaic from Toronto.
Toronto, Canada - Vasanti Cosmetics is a fresh and easy to use makeup line from Canada that was inspired by the women of Toronto. In a city that has the greatest number of languages spoken, religions practiced and a focus on embracing differences while valuing individuality, Toronto is a “cultural mosaic” that has and will continue to be the source of inspiration for Vasanti. Vasanti was created in 1998 by three South Asian women (from Toronto) who recognized that each woman’s beauty, skin and complexion are unique. As Vasanti listened to customers, it was apparent that existing products simply did not address or fulfill the needs of people with diverse skin tones. Inspired by a clear need in the market and a vision of a “cultural mosaic”, Vasanti set out to develop a new age in makeup: to enhance what every woman already has - her own unique beauty. In pursuing this vision, Vasanti has been driven by its core values: *A makeup line for everyone – Vasanti’s vision of a cultural mosaic is about diversity, individuality and inclusiveness. These elements are all represented in Vasanti’s product line and packaging. Currently offering over 100 different products and shades, Vasanti products are easy to use and delivered in sleek stylish packaging, which incorporate the word “beauty” written in different languages of the world. * Diverse range of colours –Vasanti offers a unique palette of shades that truly complement a wide range of skin tones with high pigment payoff formulations, so the colours you see, are the colours you get on application. * Innovative product formulations with a problem/solution approach - Vasanti has specially formulated its products towards women with yellow based skin tones. These women include Asian, Hispanic, African, Middle Eastern and most Caucasian women. Recognizing that creating the right colors is only part of the solution, Vasanti also puts a strong focus on textures with skincare benefits to suit women of all skin types. The resulting makeup line includes a range of products that are innovative, light-weight, easy-to-apply and offer the perfect complement to any skin tone. Vasanti has spent the last few years at home getting ready to share with the world, what is so beautiful about the cultural mosaic that is called Toronto. The time has now come for Vasanti to expand beyond its home and embrace all that is so wonderful and beautiful about the diversity that exists in this world. Vasanti looks forward to embarking on this new journey with you and celebrating the diversity of beauty. For more information please visit www.vasanticosmetics.com All Vasanti Cosmetics products are made in Canada. Vasanti Cosmetics does not test on animals.
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